Privacy Policy

Last Updated: [23/07/2024]

Welcome to African Tradition Wine USA. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regard to your personal information, please contact us at info@africantradition.wine.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you register on the website, express an interest in obtaining information about us or our products and services, participate in activities on the website, or otherwise contact us.

The personal information that we collect depends on the context of your interactions with us and the website, the choices you make, and the products and features you use. The personal information we collect may include the following:

• Names
• Email addresses
• Phone numbers
• Billing addresses
• Shipping addresses
• Payment details (limited to transaction details)

2. How We Use Your Information

We use personal information collected via our website for a variety of business purposes described below:

• To facilitate account creation and the login process.
• To send administrative information to you, such as updates to our terms, conditions, and policies.
• To fulfill and manage your orders.
• To respond to user inquiries and offer customer service.
• To send you marketing and promotional communications.
• To deliver targeted advertising.
• To post testimonials with your consent.
• To request feedback and contact you about your use of our website.

3. Sharing Your Information

We may process or share your data that we hold based on the following legal basis:

• Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
• Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
• Legal Obligations: We may disclose your information where we are legally required to do so to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

4. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

5. Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law.

6. Your Privacy Rights

In some regions, such as the European Economic Area (EEA), you have rights that allow you greater access to and control over your personal information. These may include the right to:

• Request access and obtain a copy of your personal information.
• Request rectification or erasure.
• Restrict the processing of your personal information.
• Data portability.

If you are a resident in the EEA and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority.

7. Security of Your Information

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

8. Children’s Privacy

We do not knowingly solicit data from or market to children under 21 years of age. By using the website, you represent that you are at least 21 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the website.

9. Changes to This Privacy Policy

We may update this privacy notice from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

10. Contact Us

If you have questions or comments about this notice, you may contact us at:

• Email: info@africantradition.wine